Innovation is often associated with inventions of new products – like the iPod, for instance. The technology underlying the iPod is not new, nor was it original. Creative Technology was earlier than Apple Computers in coming up with the MP3 player (which the iPod really is). Apple even had to pay Creative Technology royalties for the iPod’s use of the user interface. But Apple has proved to be the more innovative of the 2. It is now a leader in the mp3 space. And I hear that the iPod Touch is pretty cool too, and it uses a total different user interface from Creative’s.
On the other hand, can we call a new way of doing things, such as the way a parcel is delivered, innovative? Of course. Who can discuss innovation without mentioning Federal Express (Fedex) providing its customers end-to-end information on its parcels as they leave the customer on its way to the intended recipient? This is called business innovation. Read about how important this is in the business battle for supremacy.
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