Running today’s Business Intelligence software applications can be quite a hog on hardware resources, particularly when you have millions of records to make sense of. For all the sophistication and complexity of these analytic systems – the main objective of its use is to understand the business better, or in the case of the largest supermarket chain in Singapore, it is to understand its customers better. What are they buying? Where parts of island do they come from? What is their average bill size? How often do they buy? What other buying patterns can be discerned? The answers to all these questions can help NTUC Fairprice supermarket to better target its customers through bundled offers, store layout, product mix, etc. Pretty powerful stuff.
The sophistication of these Business Analytics systems approaches those that are already in use in the Financial sector today. Well has technology trickled down to the masses.
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